Former Nintendo president loses $500m in a day

Jul 30, 2011 Comments Off by

Hiroshi Yamauch

Nintendo’s stock has plummeted by 21% after posting weak financial results, and slashing the price of the 3DS worldwide.

The massive drop has hit ex-president Hiroshi Yamauchi (pictured) very hard.

Yamauchi, an almost legendary figure, ran Nintendo for 53 years and owns a ten per cent slice of the company. His shares have lost a total of ¥42 billion (US$540 million) in a single day, reports Bloomberg.

The massive follows a weak financial report for Q1, 2012 which had the company slashing its profit forecast by 82% and cutting prices of the 3DS in order to “build momentum”.

Earlier this year, Nintendo’s shares dipped after the Wii-U reveal at E3.  Nintendo’s share price has since rebounded slightly, but the message from unhappy investors is pretty clear.

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