Every brand is responsible for taking action to protect their employees and business during a crisis like Covid-19. It’s imperative that brands must consider a marketing strategy which is mindful and empathic. It is during this time that marketing is about to face a major challenge. The dynamics have shifted completely. Things need to be handled with tact and insight. Businesses need to adjust the way they would communicate with their clients. The following are a few general guidelines which can help business owners know how to market during Covid-19.